Reach people searching for your services with a focused Google Search campaign. Start with a defined service area, clear advertising goals, and tracking for the inquiries your campaign generates.
This Engine provides a starting point for businesses advertising one service or a closely related group of services. North Florida Web builds the campaign, connects the agreed conversion tracking, and manages it within your approved advertising budget. Ongoing work focuses on search relevance, campaign performance, and reducing avoidable spending.
While Local SEO is a crucial long-term strategy, sometimes a business needs to generate leads now. Google Ads is the most powerful tool for getting in front of customers at the exact moment they are searching for your services. However, for a business new to paid advertising, the platform can be complex, and there’s a real risk of wasting money without seeing results.
The Lite Engine is designed to be your perfect entry point into the world of Google Ads. We eliminate the guesswork and risk by setting up a small, highly-targeted search campaign focused on one or two of your most profitable services. Our goal is to get your phone ringing with qualified leads, establish a baseline cost-per-lead (CPL), and show you the power of being at the top of Google, all within a controlled budget.
This service is a low-risk way to test the waters of paid search and add a new, immediate lead source to your marketing mix. We handle all the technical setup and professional management, allowing you to see real results and build confidence in paid advertising.
Define the services, geographic area, budget, and goals for your campaign.
Build one Google Search campaign with organized ad groups and relevant keywords.
Write headlines and descriptions based on your services, offers, and business information.
Configure location settings around the area your business serves.
Configure tracking for the agreed website inquiry form and supported calls from ads.
Review search terms and performance, adjust campaign settings, and provide a monthly summary.













