Google Ads Engine — Lite

Reach people searching for your services with a focused Google Search campaign. Start with a defined service area, clear advertising goals, and tracking for the inquiries your campaign generates.

This Engine provides a starting point for businesses advertising one service or a closely related group of services. North Florida Web builds the campaign, connects the agreed conversion tracking, and manages it within your approved advertising budget. Ongoing work focuses on search relevance, campaign performance, and reducing avoidable spending.

While Local SEO is a crucial long-term strategy, sometimes a business needs to generate leads now. Google Ads is the most powerful tool for getting in front of customers at the exact moment they are searching for your services. However, for a business new to paid advertising, the platform can be complex, and there’s a real risk of wasting money without seeing results.

The Lite Engine is designed to be your perfect entry point into the world of Google Ads. We eliminate the guesswork and risk by setting up a small, highly-targeted search campaign focused on one or two of your most profitable services. Our goal is to get your phone ringing with qualified leads, establish a baseline cost-per-lead (CPL), and show you the power of being at the top of Google, all within a controlled budget.

This service is a low-risk way to test the waters of paid search and add a new, immediate lead source to your marketing mix. We handle all the technical setup and professional management, allowing you to see real results and build confidence in paid advertising.

  • Campaign Planning

    Define the services, geographic area, budget, and goals for your campaign.

  • Search Campaign Setup

    Build one Google Search campaign with organized ad groups and relevant keywords.

  • Ad Copy

    Write headlines and descriptions based on your services, offers, and business information.

  • Geographic Targeting

    Configure location settings around the area your business serves.

  • Basic Conversion Tracking

    Configure tracking for the agreed website inquiry form and supported calls from ads.

  • Ongoing Management & Reporting

    Review search terms and performance, adjust campaign settings, and provide a monthly summary.

  • New Site Launch Kit

    Ensure your new website is launched perfectly with our comprehensive package of essential setup tasks. The Launch Kit covers all the critical details—from security and spam protection to email reliability and search engine submission—for a successful launch.
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  • Local Services Ads Engine

    Set up and manage Google Local Services Ads for your eligible business. Organize your service coverage, advertising budget, and lead follow-up around the work you want to attract.
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  • SiteCare & Security Engine

    Keep your WordPress website maintained with scheduled updates, backups, and monitoring. Give routine website care a defined process and a clear point of contact when something needs attention.
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  • Performance & Speed Engine

    Identify what is slowing your website down and improve how its pages load. Address agreed performance issues with targeted changes to caching, images, scripts, and content delivery.
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  • Google Ads Engine — Enterprise

    Coordinate advertising across multiple locations, service lines, and selected Google campaign types. Combine campaign management with location-level reporting and a plan built around your business priorities.
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  • Google Ads Engine — Pro Plus

    Connect campaign performance with qualified leads and completed sales. Build on the Pro service with lead-outcome tracking that helps guide advertising decisions using more than inquiry counts.
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  • Google Ads Engine — Pro

    Manage Google Search campaigns across multiple services with clearer budget allocation and campaign-level reporting. Build on the Lite foundation with broader campaign coverage and ongoing testing.
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  • Local SEO Engine

    Improve how your business appears in local search with coordinated work on your website, business profile, and online listings. Track progress through reporting on visibility, traffic, and available lead data.
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  • Social Media Integration Engine

    Connect your website with your business’s social media profiles. Help visitors find your accounts, share your content, and explore selected social posts without losing sight of your business.
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  • Reviews & Reputation Engine

    Showcase customer feedback on your website and make it easier for customers to leave a review. Bring testimonials and review links together in a consistent, easy-to-manage presentation.
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