Call Tracking & Attribution Engine

See which marketing channels generate phone calls and website inquiries. Connect tracking tools that help you understand where leads come from and make better-informed marketing decisions.

This Engine adds source tracking to the calls and forms included in your project. Instead of relying only on traffic totals, you can review the inquiries associated with your marketing activity.

North Florida Web configures the selected tracking platform, connects the agreed website elements, and tests the reporting. Attribution depends on the available tracking data and the channels included in your setup.

  • Call Tracking Setup

    Configure tracking numbers for the marketing sources specified in your quote.

  • Website Number Replacement

    Set up supported dynamic number insertion to display the appropriate tracking number to visitors.

  • Form Source Tracking

    Capture available source information with submissions from the agreed website forms.

  • Lead Reporting

    Configure a reporting view for reviewing tracked calls and form inquiries.

  • Tracking Verification

    Test the configured numbers, forms, and source assignments before launch.

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